This engagement research case study on Luca EdTech identifies that the sharp drop in student motivation after the novelty effect is not a pedagogical issue nor a school adoption problem, but rather an experience design challenge: the platform relies on a passive, linear educational model driven by extrinsic rewards, which fails to sustain intrinsic motivation in the medium term.

Drawing on frameworks such as Self-Determination Theory, Flow, and Hedonic Adaptation, the analysis shows that Luca falls short in providing identity, purpose, learner agency, and community—key elements for sustained engagement.

The proposal outlines a product transformation—from “consumable lessons” to identity-driven missions, learning archetypes, formative feedback, and collaborative dynamics— with the goal of improving retention, voluntary use, and perceived value for students, teachers, and families.

Full case study in Notion (Spanish):
https://www.notion.so/Case-Study-Luca-301a3b95d38d8091b9d6e870b800a8b3

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